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Where’s Reading Heading?

Urban Reading tapestry, 1974 by John Piper. Copyright The artist's estate

Urban Reading tapestry, 1974 by John Piper. Copyright The artist's estate

In August 2014, Reading Museum secured a second round of funding from the Happy Museum Project.

Our new project, 'Where's Reading Heading?' looks at the past, present and future development of Reading. It seeks to provoke debate about how Reading will sustain a growing population and build a successful low carbon economy whilst 'Narrowing the Gaps' between different sectors in our communities.

Current work being led by the University of Reading, Reading UK CIC and Barton Wilmore, through the Reading 2050 initiative, envisages a smart and sustainable future for Reading. This will involve communities coming together to influence how the town will evolve in the decades ahead.

To promote debate the Museum asked Russell Alsop of local production company Ginger & Pickles to make a short documentary film, drawing together the views and knowledge of a widespread group of Reading people. This has included school pupils, academics, local politicians, business people, ecologists, architects, and residents from our local neighbourhoods.

As part of the project, radio style interviews were conducted. Within them are many views and learnings from experts and active citizens which enabled the film-maker to shape the documentary. You can listen to these on the museum’s SoundCloud (follow the link at the bottom of the page).

We hope our ‘Where’s Reading Heading’ film may encourage you to get involved.

The organisations that took part in the film-making process include:

  • Reading International Solidarity Centre (RISC)
  • Berkshire Local Nature Partnership (LNP)
  • Greater Reading Environmental Network (GREN)
  • Nature Nurture
  • Reading Climate Change Centre
  • Reading Sustainability Centre
  • Reading Voluntary Action (RVA)
  • The Walker Institute, Reading University

Each of these local organisations provides opportunities for Reading residents to become active in initiatives influencing Reading’s future environment. Click on the links below to go to their websites and find out more - the LNP and GREN sites also include directories of other local groups.

The Happy Museum - re-imagining museums for a changing world - logoOur first Happy Museum project, 'Revealing Reading's Hidden History', looked at the history of three neighbourhoods in Reading. More than 60 participants worked with us to produce pop-up displays and leaflets which were distributed in the local community.

Date updated: 03 Jun 2015

Related Websites:

Where's Reading Heading on Reading Museum's YouTube channel

Interviews on SoundCloud with experts and active citizens for the Where's Reading Heading? project

Berkshire Local Nature Partnership website

Greater Reading Environmental Network website

Nature Nurture website

Reading Climate Change Centre website

Reading International Solidarity Centre website

Reading Sustainability Centre website


Reading Voluntary Action website

The Walker Institute, Reading University website

The Happy Museum Project website


Reading Borough Council does not necessarily endorse or recommend any of the links or services above. Please note: when you follow these links you will leave this site.

Copyright Reading Borough Council 2017

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