| Teacher Interview: Question 32: Do you make the connection
between the loan service and the Museum of Reading? |
Conclusion: Only 50% (10) of 20 teachers made a mental connection between
the loans and the Museum of Reading and only 30% (6) felt that their students realised
that the loans were from the museum. This conclusion underlines the need for increased
branding and heightened marketing.
Summary of findings:
20 teachers were asked this question. These are their responses.
- · Exactly 50% (10) of the teachers said "yes", they did make a mental
connection between the loans and the Museum of Reading. The remaining 50% (10) said
"no", they did not link the loans and the Museum of Reading.
- · Only 30% (6) of the teachers felt that their students realised that the loans were
connected with the Museum of Reading.
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| Teacher Interview: Question 32: Individual Answers: |
Key: A "user" is a school that already uses the loan
service. A "non-user" is a school that does not currently use the loan service.
1. Teacher A: User: Primary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: Yes Students: No
I would but the children don't.
2. Teacher B: User: Primary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: Yes Students: No
And so do the children now. I tell them that they are from the museum and encourage
them to go to the museum if they want to see more.
3. Teacher C: User: Primary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: No Students: No
4. Teacher D: User: Primary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: No Students: No
5. Teacher E: User: Primary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: No Students: No
6. Teacher F: User: Primary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: Yes Students: No
For the teachers yes but for the students no.
7. Teacher G: User: Primary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: No Students: No
8. Teacher H: User: Primary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: No Students: No
I didn't know where they were ordered from.
9. Teacher I: User: Primary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: No Students: No
10. Teacher M: Non-user: Primary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: Yes Students: Yes
Teacher: I did the Silchester course and used the museum's artefacts. Children: When I
asked the groups of children about the origin of the loans none of them knew they were
from the Museum of Reading
11. Teacher N: Non-user: Primary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: Yes Students: Yes
The teachers definitely do. I only said to the children that the loans are from the
museum - but not the Museum of Reading. They go into the centre of Reading regularly so I
should have mentioned it. The students brought their parents in after school to see the
loans in the classroom too.
12. Teacher O: Non-user: Primary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: No Students: No
13. Teacher P: Non-user: Primary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: Yes Students: Yes
14. Teacher Q: User: Secondary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: No Students: No
15. Teacher R: User: Secondary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: Yes Students: Yes
More lately since our visit to look at the collection.
16. Teacher S: User: Secondary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: No Students: No
17. Teacher V: Non-user: Secondary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: No Students: No
18. Teacher W: Non-user: Secondary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: Yes Students: Yes
19. Teacher X: Non-user: Secondary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: Yes Students: Yes
The children know it too. I told them that you would be visiting.
20. Teacher Y: Non-user: Secondary
Do you make the connection between the loan service and the Museum of Reading?
Teacher: Yes Students: No
I do but the children don't - until you gave them that card (parent card).
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