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Grant for Reading's museums to work together
Young people involved in a Reading Museum digital project
The Museum of English Rural Life (The MERL) and Reading Museum have been awarded £237,500 to join forces on a new digital engagement project which will transform the way the museums use technology to bring collections and communities together.
The MERL, which is owned and managed by the University of Reading, and Reading Museum, which is run by Reading Council, have received the award as part of a funding from the Arts Council England’s Resilience Fund.
The Resilience funding will allow Reading Museum and The MERL to work together on an 18 month project, #Reading: Town & Country which will enable both Museums to update the skills of staff and volunteers and to work together with local communities on innovative digital programmes inspired by collections.
Reading Museum’s strengths in community engagement will complement the University Museum’s expertise in digital marketing. Both Museums will be looking for ways of enhancing the museum visit through technology as well as encouraging people to explore their rich online collections.
The increased use of digital platforms for marketing and audience engagement also supports both museums’ commitment to environmental sustainability. The museums will use their complementary collections relating to life in the town and country of the past to encourage visitors to make environmentally friendly decisions today.
Date updated: 02 Aug 2016
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Art Council England website