At Reading Museum, we are looking forward to when we can give you in person tours at the Museum and the Abbey Quarter! In the meantime, we asked your opinion on audio guides. We hoped to find out from you if you would like audio tours that you can listen to at your own pace.
We had a number of participants respond and we wanted to share the results with you!
90% of you have used audio guides before. We ask this kind of question to understand how our audience access tours.
Most of the participants had used an audio guide at least once in the past. A small minority had never used them before.
86% of respondents said that they did intend to use audio guides in the future.
The majority of respondents said that they would prefer to access an audio guide as a downloadable tour.
Other responses included a hand held device that could be picked up from a set location.
Another mentioned that they would like to use a tour on apps that already exist on their phone so they would not need to download a new app.
Most respondents were happy to pay for an audio tour, with the majority preferring to pay £3.00 per tour.
33% felt that they would not pay for an audio tour.
Most participants wanted a downloadable guide with audio, followed by video clips, photographs and transcripts.
Other responses suggested using 'enhanced reality' on their phones to be able to see the Abbey as it was in the past.
Another mentioned making the guides accessible for neurodivergent needs, for example, no music in the background over audio and carefully considered scripts to avoid discrimination.
Others mentioned the usefulness of maps and photos on self guided tours to make sure that you are in the right place!
The majority of participants (46%) preferred a combined audio and video format.
30% preferred audio only, followed by 10% who felt they would like an audio guide supported with a transcript or a subtitle.
Other responses suggested all of the options combined in some way would be best to cover different needs.
By a small margin, the majority felt that they would use audio guides on site. A large minority felt they would use the audio guides on site and at home.
We would like to thank everyone who participated in our survey!
Your responses are very important to our development as a museum service and we want to make sure that any guides we develop are what you want.
Please do feel free to check back here for the ongoing development of tours, online or otherwise.